Our Vision, Mission and Values

Our vision

We want a Criminal Justice System grounded in transparency and accessibility. One that recognises life chances are not equal. Where everybody can have the knowledge to be their own advocate. We want a society where movements such as us don’t need to exist.

Our service users

We represent people from all walks of life across England and Wales. We support our service users by developing practical resources designed to support people to access their rights, support campaigning, engage in policy work, and offering our casework and advocacy service for those in most need.

Our service users are now also able to join as a member of our newly formed Service User Involvement Forum, whereby people like you can have a say on the types of campaigns we support, areas for further investigation, have a say on the running of the organisation and make your concerns known to those who matter with our support.

Our work

We champion those who feel forgotten, not listened to, or abused by an arm of the Criminal Justice System by connecting, representing, and supporting people to be active citizens, have a voice, and be treated in accordance with their rights. We work to help other organisations and our volunteers make the biggest difference they can.

  • We listen
  • We act
  • We care

Our values

Our values shape Conviction’s culture. They guide how we behave and make decisions.

Remain Independent

We are separate from the government and a safe space to reach out to. We don’t fear speaking the truth against the powerful.

Be One Society

When justice is done it ripples out and touches us all.

Promote Fairness

Life chances aren’t equal and the system doesn’t accept that. We believe human rights are for everyone, and challenging unfair treatment is our purpose.


We back the underdog and give a voice to those who aren’t heard.

Be Honest

Bullshit is unhelpful, and confusion is a time-waster. We value your time, we listen and care.

Be Together

There will never be a moment where we fail to support one another. We celebrate our differences and we believe we all have something to offer. There is no room for judgment here. Only warmth and respect.

Be Resilient

Like you, no matter how hard things get we stay strong and committed.

Alert: Conviction stands with Ukraine 🇺🇦

Find out about the UK's response to the Russian government's invasion of Ukraine and how you can help. War in Ukraine